While you probably have a general idea of your target audience, you’re likely lacking a 360-degree understanding of what makes them tick.
Use CUE to build a full report providing a comprehensive audience analysis of a specific persona—say, working women age 18-to-25—including everything from psychographics to purchase data and online content consumption.
These insights can then be activated to inform the media plan both in audience creation and partner selection.
Our SUITE
3 ways CUE can change how your brand or agency gathers insights
Solutions
An audience insights platform for the modern marketer
CUE helps brands and agencies harness real-time data from a wide range of sources, bringing it all together within one intuitive dashboard.
Here are just a few ways that CUE can bring your brand or agency to the next level.
Here are just a few ways that CUE can bring your brand or agency to the next level.
Drilling down on a specific persona
Leverage insights from your own content & audience data
You want to tap into your existing content and data to extrapolate information about both existing and “unknown” audiences.
With the CUE pixel embedded on your site, you can track key engagements on your website and analyze the audience profile of those visitors in real time.
CUE’s proprietary pixel can help you track the types of users that are visiting certain pages on your site, and you can also import existing CRM or 1P data to dive deeper into who those users are.
With the CUE pixel embedded on your site, you can track key engagements on your website and analyze the audience profile of those visitors in real time.
CUE’s proprietary pixel can help you track the types of users that are visiting certain pages on your site, and you can also import existing CRM or 1P data to dive deeper into who those users are.
Gather data rapidly for new business pitches
You’re trying to impress a prospective client, and deadlines are rapidly approaching. That pitch deck would be much more persuasive if it included robust audience insights.
CUE offers flexible options depending on the depth of analysis you’re looking for, and how much turnaround time you have—from quick reports that give a snapshot of your audience for a “gut check,” to more comprehensive reports that can help you build and analyze an audience.
Easily download and import charts and graphics that make your case and win you business.
CUE offers flexible options depending on the depth of analysis you’re looking for, and how much turnaround time you have—from quick reports that give a snapshot of your audience for a “gut check,” to more comprehensive reports that can help you build and analyze an audience.
Easily download and import charts and graphics that make your case and win you business.
Dive deeper
Discover more about CUE's features here, or contact us to request a product demo.
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Learn about our AI-enabled research, communications, and media tools that drive results.
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Get your head in the Cloud.
Connect with a member of our team to discuss your marketing goals and see how our suite of tools can help you reach them.
Connect with a member of our team to discuss your marketing goals and see how our suite of tools can help you reach them.