The People Platform

Unlock the secrets of consumer behavior beyond the digital world

The People Platform leverages rich first- and third-party data, including crucial location intelligence, to empower brands with actionable insights into real-world consumer behavior—driving smarter marketing decisions and increased ROI.

See how it works

Harness the power of consumer intelligence to unlock a 360° view of your consumers.

Measure audiences and impact

Make data-backed decisions and optimize ad spend with precise audience measurement.

Features

Uncover how consumers move and behave

Gain a deeper understanding of your target audience's real-world activity through comprehensive location Intelligence.

Features

Identify, segment, and survey key consumer targets

Reach the right audience with laser-focused targeting and personalized messaging.

Features

features and benefits

Consumer intelligence that unlocks winning strategies

Location intelligence from millions of anonymous devices

Consumer journeys and pathways to purchase

First-party surveys from engaged consumers

Currency-level audience and ad performance measurement

Consumer segments for analysis, personas, and activation

Visitation and foot-traffic analysis

The People Platform is for brands who want to understand the offline behaviors and experiences of consumers, at scale.

Explore other Stagwell Marketing Cloud use cases for media buyers, planners, and strategists.

Media

Plan and optimize media.

View solutions

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Connect with a member of our team to discuss your marketing goals and see how our suite of tools can help you reach them.

Unlock the secrets of consumer behavior beyond the digital world

Measure audiences and impact

Uncover how consumers move and behave

Identify, segment, and survey key consumer targets

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Consumer intelligence that unlocks winning strategies

The People Platform is for brands who want to understand the offline behaviors and experiences of consumers, at scale.