Into the Cloud
Elevate your POV with researched and reported content for modern marketers.
Latest stories
Hey, PR agencies: Stop trying to build your own tech!
Rather than creating bespoke platforms from scratch, license best-in-class ones.
CommunicationsHow AI and PRophet Earn helped me solve the problem of dust
Inventing & pitching an answer to my woes.
CommunicationsThe State of Pumpkin Spice: 2024 Edition
We revisit one of our most popular QuestDIY surveys.
ResearchIgnoring AI tools? Your employees are being left behind.
"If you’re proselytizing about 'AI being the future' while failing to invest in GenAI training or tools, you’re doing everyone a disservice."
Elspeth Rollert, CEO of Stagwell Marketing Cloud
MarTech
Why BYOAI is a bad idea
And why purpose-built solutions are a better bet.
MarTechID graphs & data clean rooms: What to know
These complementary technologies can change how you leverage data.
MarTechMyths about AI and marketing
Debunking some common canards.
MarTech5 types of marketing & comms professionals you never want to be
If you recognize yourself in this list, it's not too late.
MarTechTake five minutes to elevate your marketing POV
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Media
Coca-Cola’s risky AI video bet
Online reactions to a new holiday campaign were harsh—but did they miss the point?
MediaWaking up from ad fatigue
What it is, why it happens, and how to beat it
MediaReturn on Ad Spend, explained
A metric for marketing to prove its worth.
MediaRegulatory compliance is a drag. AI can help.
SmartAssets takes the headache out of compliance.
MediaResearch
It's October. Are you already behind on holiday shopping?
According to our latest QuestDIY survey, you might be.
ResearchThe State of Pumpkin Spice: 2024 Edition
We revisit one of our most popular QuestDIY surveys.
ResearchBrands Making a Splash: Spotify
How the music-streaming giant softened the blow of a price hike.
ResearchDo consumers want advertisements to shock & surprise?
What a new Burger King ad campaign can teach us.
ResearchCommunications
Hey, PR agencies: Stop trying to build your own tech!
Rather than creating bespoke platforms from scratch, license best-in-class ones.
CommunicationsRun, Crawl, Walk: Thoughts from PRSA ICON 2024
PRophet’s CMO reflects on a jam-packed week.
CommunicationsHow AI and PRophet Earn helped me solve the problem of dust
Inventing & pitching an answer to my woes.
CommunicationsThe importance of vetting influencers
Here's how AI can help save money (and future headaches).
CommunicationsGet marketing insights from the experts
Every other week, find the latest from Into the Cloud in your inbox.
We’ll be in touch!
Someone from our sales team will reach out within 24 hours.
In the meantime, you can learn more about our product groups.
Oops! Something went wrong while submitting the form.
We’ll be in touch!
Someone from our sales team will reach out within 24 hours.
In the meantime, you can learn more about our product groups.
Oops! Something went wrong while submitting the form.