Scott Indrisek

Online reactions to a new holiday campaign were harsh—but did they miss the point?

It's October. Are you already behind on holiday shopping?

According to our latest QuestDIY survey, you might be.

The State of Pumpkin Spice: 2024 Edition

We revisit one of our most popular QuestDIY surveys.

Brands Making a Splash: Spotify

How the music-streaming giant softened the blow of a price hike.

Do consumers want advertisements to shock & surprise?

What a new Burger King ad campaign can teach us.

(What's the story) morning glory?

A data-driven look at Oasis reunion fever.

Brands Making a Splash: Wendy's

Gen Z is totally chicken.

Taking the temperature of the 2024 Summer Olympics

Who’s excited, how they’re watching...and what’s this about breakdancing?

Brands Making a Splash: e.l.f. Cosmetics

A "Dickish" ad campaign pays off.

Fake meat, fake beer, real opinions

Harris QuestDIY helps us gauge sentiment toward meat alternatives & NA beverages this BBQ season.

5 types of marketing & comms professionals you never want to be

If you recognize yourself in this list, it's not too late.

Lindsay Hong on the genesis of SmartAssets

“I’m optimistic about the future of AI and advertising.”

Are sports fans ready for AR and VR?

Survey data has some good news for brands looking to tell stories in this space.

What's an insight community?

Get always-on access to a vetted group of consumers.

ARound is a game changer for fans & brands

Augmented reality energizes the live sports experience.

10 ways Stagwell Marketing Cloud can change how you work

Real use cases for this suite of products built by marketers, for marketers.

Every question to ask during a product demo

Cover all your bases before adding a new tool to your tech stack.

Brands making a splash this May

Beyoncé loves Levi's, plus a TikTok-famous cruise.

What is creative asset tagging?

It's all about efficiency, consistency, and collaboration.

PRophet's CMO on their Webby win

"We're all about helping our customers, and we are supremely focused on solving business challenges."

Communications

What's a Digital Asset Management (DAM) System?

It's a collaborative way to store and organize creative components.

4 Ways AI Can Make Focus Group Reporting Less Hellish

Automate the worst parts of your job.

Generative AI, marketing, and the industry's carbon footprint

We used QuestDIY to survey consumers in mere hours.