questbrand
Always-on, real-time brand tracking
Deepen your understanding of your brand—and track progress with concrete metrics—with Harris QuestBrand’s all-in-one platform built to make the intangible tangible.
See how it works
Assess the perceived value of your brand through QuestBrand’s brand equity score, which is measured daily by tracking four key indicators: momentum, consideration, quality, and familiarity. Evaluate your brand’s strengths and weaknesses, and gain a full picture of your influence on the industry.
Use QuestBrand’s 150+ demographic, psychographic, and behavioral segments to drill down on the audience whose attention you’ve captured—and learn where you could increase your investments with other core groups.
Understand how your advertising is performing with QuestBrand’s ad recall tracking. Measure your advertising ROI by surveying consumers exposed to your brand’s ads in the last 30 days.
