QuestBrand by The Harris Poll is a global, real-time brand tracker with AI-embedded chart generation, automated reporting, downloadable data, and dynamic visualizations.
With data on more than 1,700 brands, the platform helps better segment and target audiences, measure campaign effectiveness, and effectively market in the moment.
See how you score
Deepen the understanding of your brand and competition via 50+ metrics (designed for the modern marketer) and hundreds of profiling variables. Intuition is no match for hard data.
Features
Brand equity score
Audience segmentation
Emotional imagery
Pinpoint your pain points
It’s time to get granular. Zoom in on how consumer sentiment changes at specific points of the customer journey, so that you can react accordingly.
Features
Conversion funnel
Attrition and engagement
Competitive analysis
Track and visualize trends and effectiveness
If you want your company to succeed, you need to understand how your brand is being perceived in a climate that’s always changing. QuestBrand and its AI assistant makes it easy to double click on these trends and make them accessible to fellow stakeholders.
Features
The competitive landscape
Evaluate ad campaigns
Custom visuals
PowerPoint integration
questbrand by the numbers
Countless uses, limitless potential
1,000+
brands monitored
150+
demographic and behavioral segments
24/7
data collection
“We have filled a critical gap in campaign strategy by measuring impact—particularly among our target consumers—through QuestBrand.”
Rob harvath, VP of consumer insights and data management
features and benefits
Demystify brand perception
24/7, always-on brand tracking worldwide
Built on EquiTrend®, Harris’s syndicated brand tracker that has run for more than 30 years
Scalable insights that allow you to track as many (or as few) brands as your budget allows
150+ demographic, psychographic, and behavioral segments
Measure brand momentum, consideration, quality, familiarity, and more
Track 25 distinct emotional attributes to drive creative and overall planning
QuestBrand is for marketers who need to know where their brand stands in a competitive marketplace.
Explore other Stagwell Marketing Cloud use cases for researchers and PR, social media, and brand marketers.
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