Media Studio
Boost your advertising potential
Harness the power of data to build and activate your target audience—and use AI to predict and fine tune campaign outcomes.
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Let advanced data science guide your media mix.
Eliminate uncertainty and boost ROI with Media Studio. Build your target audience using a variety of attitudinal, behavioral, and transactional data—then measure creative performance and optimize ads.
The People Platform
Understand your consumer and build a custom audience
Use location data from millions of US consumer devices, direct-from-consumer survey responses, and more to understand segments at the deepest level possible—across channels and geographies.
Start building your audience
CUE
Make big data easy to understand
Navigate complex behavioral data from multiple sources through one simple dashboard, removing the guesswork from important business and marketing decisions.
Understand your audience
Smartassets
Maximize creative performance with data and AI
Stage predictive and prescriptive analyses of ad creative, and make quick actionable changes to assets using generative AI.
Amplify the impact of your ad creative
Into the cloud
Elevate your media POV on Into the Cloud
Coca-Cola’s risky AI video bet
Online reactions to a new holiday campaign were harsh—but did they miss the point?
MediaRequest a demo
Get your head in the Cloud.
Connect with a member of our team to discuss your marketing goals and see how our suite of tools can help you reach them.
Connect with a member of our team to discuss your marketing goals and see how our suite of tools can help you reach them.