Insight communities give you the full customer picture
Harris QuestIC lets you drive strategic decisions by connecting with your customers in a tailored insight community built for advanced research methodologies.
Harris QuestIC connects brands with their customers.
Robust and varied insights
Receiving feedback from multiple angles gives you a clearer picture of what’s truly impacting your consumers.
Features
Forums, diaries, and chats
Conduct research through forums and live chats, allowing you to listen and respond to customer needs. Have customers log activities in sequential diaries, which shed light on need gaps in how your product is currently being used.
Qualitative research
Hosting qualitative sessions with your engaged community lets you unearth impactful insights, including novel new uses of your product being pioneered by your customer base.
System 1 insights
Link the feelings and emotions of your customers regarding your product and campaigns, and better understand your customers’ implicit decisions and behaviors.
Customizable surveys
Easily write and deploy your own surveys using our intuitive interface, or start from a library of relevant templates. Get help from an AI assistant that helps tweak or draft questions and answers as you go.
Vet your respondents
The data you’re using is only as good as the insight community it comes from. QuestIC makes sure your respondents meet the right quality standards.
Features
Fingerprint technology
A stringent recruitment process ensures that your respondents are real and engaged.
Demographic screening
Profile and segment your audience based on the key demographics that matter for your community research—so that you aren’t forced to re-screen every time you conduct research and get to the heart of the insights.
Global reach
QuestIC makes it simple to interact with customers around the world, in their native language.
Real-time analysis
Your business moves fast, and so does QuestIC—giving you the tools to respond to your customers’ sentiments, moment to moment.
Features
Data access
See your data in real-time, while in-field, and start building reports while data is still streaming in.
Simple reporting
Export to an editable PowerPoint presentation, and stop wasting time creating presentation decks from scratch.
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We empower researchers to capture the behavioral response and emotional reaction that overwhelms the decision-making process.
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features and benefits
Spend time with your customers
Built-in qualitative research tools, including discussion forums, member diaries, and live chats
Integrated analysis and reporting tool
Member engagement tools, including bespoke algorithms for quality and engagement scores
Mobile-optimized site to capture feedback
Standardized community environment with tailored branding options
Direct-real-time access to customers with secure community management platform
QuestIC is for customer-obsessed research teams.
Explore other Stagwell Marketing Cloud use cases for market researchers.
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