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Webby Winner 2024. Manage end-to-end influencer discovery and collaboration.
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Identify storylines about your brand, competitors, and industry.
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Keep the pulse on your brand health metrics.
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Analyze unstructured data sets across focus groups and open ends.
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Understand what drives great customer experiences.
QuestDIY
Create, target, and deploy surveys at speed.
QuestIC
Connect with customers in tailored insight communities.
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The People Platform
Unlock anonymized mobile data that delivers real-world consumer movements.
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Synthesize complex data that drives actionable audience insights.
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Maximize creative performance with data and AI.
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Harris Quest Research
QuestBrand
Keep the pulse on your brand health metrics.
QuestAI
Analyze unstructured data sets across focus groups and open ends.
QuestCX
Understand what drives great customer experiences.
QuestDIY
Create, target, and deploy surveys at speed.
QuestIC
Connect with customers in tailored insight communities.
PRophet Comms Tech
Earn
Test, predict, and land your pitch.
Influence
Webby Winner 2024. Manage end-to-end influencer discovery and collaboration.
Monitor
Identify storylines about your brand, competitors, and industry.
Media Studio
The People Platform
Unlock anonymized mobile data that delivers real-world consumer movements.
Activate
Perfect your media mix and push custom audiences to your preferred DSP.
CUE
Synthesize complex data that drives actionable audience insights.
SmartAssets
Maximize creative performance with data and AI.
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Case Study: Sloane & Company
The PR firm saw a 20% increase in media coverage after adopting PRophet Earn.
Use Cases: CUE
From building audiences to understanding consumer personas and gathering data for new business pitches, here’s how CUE can help.
Sloane & Company
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in media coverage after adopting PRophet Earn.
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Articles on
Research
It's October. Are you already behind on holiday shopping?
By
Scott Indrisek
According to our latest QuestDIY survey, you might be.
Research
The State of Pumpkin Spice: 2024 Edition
By
Scott Indrisek
We revisit one of our most popular QuestDIY surveys.
Research
Brands Making a Splash: Spotify
By
Scott Indrisek
How the music-streaming giant softened the blow of a price hike.
Research
Do consumers want advertisements to shock & surprise?
By
Scott Indrisek
What a new Burger King ad campaign can teach us.
Research
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Research
stories
How QuestDIY uses AI to simplify survey writing
By
Stagwell Marketing Cloud
Consider it a drafting & research assistant that never sleeps.
Research
10 mistakes to avoid when drafting your market research survey
By
Stagwell Marketing Cloud
From leading questions to inconsistent answer scales, here’s what to keep in mind.
Research
(What's the story) morning glory?
By
Scott Indrisek
A data-driven look at Oasis reunion fever.
Research
Brands Making a Splash: Wendy's
By
Scott Indrisek
Gen Z is totally chicken.
Research
The fate of cookies & the future of data
By
Michelle Bai
Some thoughts on Google's "cookie reversal" and what it means for marketers.
Research
Taking the temperature of the 2024 Summer Olympics
By
Scott Indrisek
Who’s excited, how they’re watching...and what’s this about breakdancing?
Research
Brands Making a Splash: e.l.f. Cosmetics
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Scott Indrisek
A "Dickish" ad campaign pays off.
Research
Fake meat, fake beer, real opinions
By
Scott Indrisek
Harris QuestDIY helps us gauge sentiment toward meat alternatives & NA beverages this BBQ season.
Research
4 steps to follow for your market research project
By
Stagwell Marketing Cloud
Stop wasting time on inefficient research!
Research
What's an insight community?
By
Scott Indrisek
Get always-on access to a vetted group of consumers.
Research
Brands making a splash this May
By
Scott Indrisek
Beyoncé loves Levi's, plus a TikTok-famous cruise.
Research
4 Ways AI Can Make Focus Group Reporting Less Hellish
By
Scott Indrisek
Automate the worst parts of your job.
Research
Generative AI, marketing, and the industry's carbon footprint
By
Scott Indrisek
We used QuestDIY to survey consumers in mere hours.
Research
How to incorporate market research into your marketing strategy
By
Manal Yousuf
Insight into how market research can be used to better understand your customers, track competitors, and find gaps in the market.
Research
Why buffalo wings and ranch sauce are the true champions of the 2024 Super Bowl
By
Daniel Purnell
Could the real focus of the 2024 Super Bowl be on the saucy snacks, halftime performance and moments destined for the meme hall of fame?
Research
3 brands that made a splash this January—and why you should care
By
Sarah Dotson
See how consumers feel about Poshmark, SoFi, and NFL using data from Harris Brand Platform.
Research
2023 State of Pumpkin Spice Report
By
Sarah Dotson
We surveyed Americans to figure out if pumpkin spice is a true consumer preference or an overhyped marketing gimmick.
Research
CMO Barbie on how to measure brand awareness
By
Alicia Marie Beatty
Everything you need to know about brand awareness through the lens of Barbie mania.
Research
Generative AI for market researchers 101
By
Sarah Dotson
Two experts on generative AI use cases for market researchers—and what the future holds for research technology.
Research
3 brands that made a splash this September—and why you should care
By
Sarah Dotson
See how consumers feel about Pandora, McDonald’s, and Skechers using data from Harris Brand Platform.
Research
A guide to building—and destroying—brand strategy
By
Alicia Marie Beatty
In a world where one wrong move can tank a company’s reputation in the public eye, here’s how to build a brand that stands the test of time.
Research
3 beverage brands making a splash—and why you should care
By
Sarah Dotson
See how consumers feel about Pepsi, Red Bull, and White Claw using data from Harris Brand Platform.
Research
More on Into the Cloud
How AI is changing the game for 3 creatives
By
Alina Cohen
A fine artist, a marketing CEO, and an art director share their thoughts.
MarTech
AI-focused marketing roles you should consider hiring for
By
Manal Yousuf
Upscale your team in 2025.
MarTech
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