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3 brands that made a splash this January—and why you should care

Sarah Dotson

See how consumers feel about Poshmark, SoFi, and NFL using data from Harris Brand Platform.

Research

What is an influencer campaign brief, and why do you need one?

Sarah Dotson

Creating a campaign brief for your influencer partnerships is the first step to a successful collaboration.

Communications

More from this author

3 brands that made a splash this January—and why you should care

Sarah Dotson

See how consumers feel about Poshmark, SoFi, and NFL using data from Harris Brand Platform.

Research

What is an influencer campaign brief, and why do you need one?

Sarah Dotson

Creating a campaign brief for your influencer partnerships is the first step to a successful collaboration.

Communications

2023 State of Pumpkin Spice Report

Sarah Dotson

We surveyed Americans to figure out if pumpkin spice is a true consumer preference or an overhyped marketing gimmick.

Research

The beginner’s guide to media mix modeling

Sarah Dotson

Two media mix modeling experts answer questions about how to get the most out of your marketing spend.

Media

2023 State of Comms Tech Report

Sarah Dotson

Our 6 predictions for how the Comms Tech landscape will change in 2023.

Meet the team bringing performance and creative together in a new SaaS tool for marketers

Sarah Dotson

The tool uses AI to analyze ad creative, suggest edits based on performance data, and enhance creative assets.

Media

What you need to know about measuring and improving brand equity

Sarah Dotson

Brand equity describes the value a brand holds in the eyes of its customer and the market. Here's how to measure it and take it to the next level.

Communications

How generative AI will impact the communications industry

Sarah Dotson

From how to think about the tools your team needs to easing tension around tech adoption, here’s what you need to know to build a MarTech stack that scales.

MarTech

How the proliferation of AI is impacting brand safety

Sarah Dotson

Is AI helping or hindering businesses in their efforts to avoid threats to brand safety?

Communications

Code and Theory’s global CTO on creating synergy between creative and technology teams

Sarah Dotson

Technical prowess in the age of digital transformation has become table stakes for agencies. Here’s how to cultivate a tech-forward creative culture.

MarTech

What I learned about responsible AI from Google, Microsoft, and OpenAI

Sarah Dotson

A look at responsible AI through the lens of the biggest players in the space.

MarTech

Choosing the right influencer for your brand

Sarah Dotson

Fruitful influencer partnerships require two main things: Brand and audience alignment. Here's how to create and nurture both.

Communications

Generative AI for market researchers 101

Sarah Dotson

Two experts on generative AI use cases for market researchers—and what the future holds for research technology.

Research

An entrepreneur, Chief Brand Officer, and investor on the future of AI and AR in sports

Sarah Dotson

AI and AR are revolutionizing the fan experience.

MarTech

3 brands that made a splash this September—and why you should care

Sarah Dotson

See how consumers feel about Pandora, McDonald’s, and Skechers using data from Harris Brand Platform.

Research

A PR veteran on how to bring your values to work

Sarah Dotson

PRophet CEO and founder on career pivots, being a mission-driven PR professional, and more.

Communications

A CTO on what marketers should know about generative AI

Sarah Dotson

From LLMs to data security, a CTO answers marketers’ questions about generative AI.

MarTech

3 beverage brands making a splash—and why you should care

Sarah Dotson

See how consumers feel about Pepsi, Red Bull, and White Claw using data from Harris Brand Platform.

Research

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