Articles By

Manal Yousuf

Waking up from ad fatigue
What it is, why it happens, and how to beat it
Media
More from this author
AI-focused marketing roles you should consider hiring for
Upscale your team in 2025.
MarTech
Waking up from ad fatigue
What it is, why it happens, and how to beat it
Media
Should your brand invest in virtual influencers?
The field is more than a novelty, but not yet an industry disruptor.
Communications
5 questions to ask before adding AI tools to your tech stack
From identifying specific use cases to determining ROI.
MarTech
How to incorporate market research into your marketing strategy
Insight into how market research can be used to better understand your customers, track competitors, and find gaps in the market.
Research
What marketers need to know about funnels
…and it’s not what you think.
MarTech
How to track marketing research ROI
In the second of a three-part series on marketing ROI, we dig deep into the importance of marketing research and how to track the ROI of your initiatives.
How to track media ROI
What does media ROI mean? How should businesses choose the right metrics for their media campaigns? Where should automation come into play? And more.
Media
How to track communications ROI
People, process, and technology are at the heart of making the impact of your comms efforts concrete.
Communications
How AI and blockchain are fueling the new creator economy
Blockchain and decentralized technologies let the 99 percent of creators own and monetize their likeness.
How AI can help marketers build better audiences
AI can turbocharge audience segmentation, personalization, and engagement efforts. Here’s how.
Media

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