Articles By

Alicia Marie Beatty

A quick guide to getting started with AI, for marketers
In the heart of today's tech-savvy world, artificial intelligence beats louder than ever.
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What is ad tech?
Understanding the ad tech ecosystem, and how to harness its power.
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A quick guide to getting started with AI, for marketers
In the heart of today's tech-savvy world, artificial intelligence beats louder than ever.
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CMO Barbie on how to measure brand awareness
Everything you need to know about brand awareness through the lens of Barbie mania.
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A guide to building—and destroying—brand strategy
In a world where one wrong move can tank a company’s reputation in the public eye, here’s how to build a brand that stands the test of time.
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